Society as we know it has strayed far from the individualized tailoring of the pre-industrialized age to the modern, commercialized age of fast fashion. Today, you can find hundreds of websites that boast thousands of styles produced daily at questionably low prices. Hundreds of influencers post haul after haul of cheaply produced clothing that is sure to end up in a landfill somewhere at the end of the season. And while many may describe this evolution of style as convenient, or even necessary, I can only think of one word to characterize it: unsustainable.
We have reached peak saturation in terms of our clothing consumption options. Regardless of your style, it is exceptionally easy to find clothing items suitable to you and at various price points. As positive as that may sound, in many cases, the true cost of fast fashion production manages to break several human rights violations while simultaneously damaging the environment. So, what can we as consumers do to minimize the effects of fast fashion overall? The answer is to shop from sustainable brands. Luckily, more and more people are becoming aware of the detriments imposed by fast fashion and as a result, sustainable clothing stores are becoming more widely accepted. Unfortunately, they aren’t always easy to identify (even if the clothes seem to be high quality, it doesn’t necessarily mean the brand is sustainable). To ease the transition into more sustainable clothing brands, I have created a list of such companies to fit any aesthetic.
For the femme chick.
For the ou
For the outdoor explorer.
For all the basic clothing necessities.
For the chic minimalist.
For the glamour gal.
For the quirky gentlewoman.
For the skate fanatics.
For the casual individual.
For the preppy yet butch gentleman.
These brands are committed to environmental conservation and ethical production of clothing. Many also host clean-up and education initiatives. An added bonus of shopping from sustainable brands is higher quality products that are built to last, which means that they will be less likely to end up in a landfill. Although conservation can seem futile at times, making an active choice to improve the environment is a large step in the right direction.
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